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Our Founder and Principal Lawyer

Yousra Elhassan Badi is an advocate registered at the Sudanese Bar Association, an IP lawyer listed in the Sudanese Trademark Agents Registry and a Legal Counsel licensed by Ras Al Khaimah Economic Zone, UAE. She is the Founder and Principal Lawyer at the Company. Having worked for many years at law firms as well as an in-house counsel, Yousra is well-versed with the requirements of both sides of the legal practice. 

Yousra has substantial experience in Intellectual Property rights protection with special focus on trademark prosecution and litigation, as well as copyrights, trade secrets, IP licensing and unfair competition issues.

In addition, Yousra has considerable experience in business laws advising clients on appropriate company structure and setting up of companies, corporate governance and board secretarial issues; drafting and negotiating a wide range of commercial contracts.

Prior to starting the Company, Yousra worked in Dubai, UAE, in the regional offices of JCDecaux Middle East FZ-L.L.C, Rouse & Co International Limited (Dubai Branch) and United Trade Marks and Patent Services.

Yousra is a holder of a Bachelor of Laws degree from the University of Sharjah, UAE and was one of two honors graduates in her batch. She is fluent in Arabic and English and holds a qualification in translation from David Game College London. She studied both the Sudanese and UAE laws and has a remarkable academic achievements in both. Her training and experience working for international companies with a focus on the MENA region enable her to provide a high standard of advice and legal expertise in each case..


Yousra is also a member in the International Bar Association (IBA) and a Top Emerging IP Player Award winner at the IPR Gorilla-Virtual IP Conference, 20th Edition.


Excerpt from our Code of Service: "Because we understand our clients' fear of losing the innovation and hard work put into their IP creations and businesses, we are committed to: 

  1. Being attentive and standing side by side with our clients in protecting their rights

  2. Providing high quality legal advice and services as, "We are what we repeatedly do. Excellence, then, is not an act but a habit." Aristotle; and

  3. the quest for fair market and fair competition."

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